You can expect pros and cons with supporting images and videos in their reviews. This means that their reviews are detailed.

Since Vine Voices are selected by Amazon itself in terms of reviewer rank, it shows the reviewer’s quality and helpfulness as judged by the other customers. Within a short period of time, you can get 30 reviews on your product that could jumpstart your listing. This is the fastest way to receive reviews, especially on a newly launched product.

Instead of vague reviews, Vine Voices are required to leave actionable and relevant feedback that will contribute to a customer’s purchasing decision. Vine Voices breakdown every aspect of a product so potential customers can get a whole picture of how the product works. There’s no full guarantee that a seller will receive 30 reviews since it’s up to the Vine Voices to leave reviews or not. BenefitsĪmazon allows sellers to receive up to 30 reviews from this program. This also lowers the credibility of the sellers. Fake reviews lead to misconceptions, poor purchases, and lower satisfaction rates. Pros and Cons of Amazon’s Vine Program for SellersĪmazon’s main goal for this Vine Program is to combat fake reviews on Amazon. Their reviews are posted for other buyers to see before they purchase the same products. They will test the products and review their performances. Independent reviews given by the Vine Voices can’t be modified by Amazon and influenced by the sellers. Amazon invites customers to be Vine Voices, and they’re given free submitted products from enrolled sellers.

Vine customer review of free product